Wendy's loses status as second-largest burger chain after 6-year run
Wendy's has lost its position as the second-largest burger chain in the U.S. to Burger King, ending a six-year run. Burger King's resurgence is attributed to an 8.5% jump in U.S. same-store sales and a multi-year turnaround effort, while Wendy's reported a 7% decline in same-store sales for its sixth consecutive quarter of contraction. Wendy's new CEO Bob Wright has acknowledged the chain's struggles and outlined plans for a turnaround focusing on menu, marketing, operations, digital experience, and restaurant growth.
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