Clorox Thinks Shoppers Will Keep Cleaning Through 2027

Clorox has raised its long-term outlook, projecting 13-14% net sales growth in fiscal 2027, despite anticipating ongoing cost volatility and consumers seeking value. While demand for essential cleaning products is expected to hold up, the company's focus appears to be shifting from sales growth to margin stabilization due to price pressure and rising input costs. The company's recent acquisition of GOJO Industries (Purell) suggests a strategy for incremental growth, even as its gross margin has declined.