Detroit’s Divided Quarter: How General Motors (GM) Outpaced Ford in a High-Rate Environment

General Motors (GM) significantly outperformed Ford in the second quarter of 2026, navigating a challenging automotive market marked by high interest rates and consumer price sensitivity. GM's strong performance was driven by high-margin trucks and SUVs, and effective streamlining of its EV division, leading to raised full-year guidance. In contrast, Ford's gains from its commercial branch were undermined by substantial losses in its EV division, Model e.